Chiquita Brings Everyday Joy to Life in Third Year of Pop by Nature Creative Collaboration with Artist Jiaqi Wang

Chiquita proudly introduces the third installment of its seasonal creative campaign, Pop by Nature, in collaboration with Jiaqi Wang, a contemporary artist known for her warm, expressive style and relatable characters. Her work captures small, human moments with color, humor, and emotional depth, making her a natural fit for Pop by Nature.

Launched three years ago, Pop by Nature has become more than just a campaign. It’s a creative journey that has made pop art a distinctive and recognizable space for Chiquita. Built on the brand’s iconic status and joyful personality, the platform has evolved through collaborations with international artists, each bringing a fresh, personal perspective to the Chiquita world. With every new interpretation, the campaign reaffirms Chiquita’s place not just in the produce aisle, but in pop culture.

Bringing Miss Chiquita to Life Through Pop, Color and Heart

Miss Chiquita comes to life through Jiaqi Wang’s modern, pop-inspired vision as the proud embodiment of the brand’s tropical soul. Miss Chiquita holds the banana close to her chest — a heartfelt symbol of authenticity, heritage and joy. Her confident pose and warm expression celebrate Chiquita’s tropical nature, while vibrant colors and joyful landscapes echo the brand’s Costa Rican heritage.

Pop by Nature in Action

Launching globally in January, Pop by Nature will roll out across a variety of consumer, retail, and digital channels:

• NOW: Limited-edition Blue Stickers featuring Jiaqi Wang’s designs in stores
• February 16: Jiaqi Wang’s official artwork #1 reveal 
• March–April: Full series of Miss Chiquita vignettes launch across social and digital
• April 20-26: Miss Chiquita House returns to Milan Design Week with immersive creative experiences
• April: Pop by Nature & Banana Day celebrations

A Campaign That Feels Like Real Life

From the start, Pop by Nature has focused on turning small, everyday moments into something more, something joyful. Now in its third year, the campaign continues to evolve while staying grounded in one idea: bananas are already part of our lives. Chiquita just helps us see them with fresh eyes.

Find high-res assets here. To learn more about Pop by Nature, visit www.chiquita.com and follow Chiquita on Instagram, TikTok and LinkedIn.