Best practices

Elevate your banana category.

Strategic thought leadership within the category along with shopper and consumer insights allows Chiquita to continually identify successful and new, innovative ways to drive category sales.

Below you will find some of the key topics to elevate your banana category for total store success:

Power of a brand Chiquita

The power of a brand

Bananas are a mature category, making it challenging to use product-centric differentiation. This is where Chiquita leverages its iconic brand to develop unique solutions to drive sales with its retail partners.
Secondary Display

Increasing secondary display support

Chiquita has been utilizing insights from their total shopper research which shows that secondary displays offer an opportunity to build shopper baskets by driving impulse purchases using secondary displays, end-caps and check-out locations.
Organics Whitepaper

The balancing act between conventional and organic bananas

As organic produce continues to grow, understanding the balancing act between organics and conventional. A cohesive category management plan is paramount to capitalize on this growing trend without cannibalizing conventional main-stays.

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Behind the Blue Sticker

Chiquita helps creating a positive impact by implementing the principles of sustainability in all its business practices under the “Behind the Blue Sticker” initiative.

Shopper marketing solutions

Drive excellence and stronger selling results.

Discover what Chiquita proposes to you throughout the year with strategic partnerships and exclusive Blue Stickers releases to help you grow your business!