Partnerships to drive total store success
Chiquita understands that consumers aren’t shopping the store by category but rather are looking across categories for easy solutions. To be a better retail partner, Chiquita fielded research to identify banana partnerships across the store.
The power of a brand
Bananas are a mature category, making it challenging to use product-centric differentiation. This is where Chiquita leverages its iconic brand to develop unique solutions to drive sales with its retail partners.
Increasing secondary display support
Chiquita has been utilizing insights from their total shopper research which shows that secondary displays offer an opportunity to build shopper baskets by driving impulse purchases using secondary displays, end-caps and check-out locations.
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Chiquita Donates 1 Million Bananas to Communities Impacted By COVID-19 Across the U.S.
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Behind the Blue Sticker
Chiquita helps creating a positive impact by implementing the principles of sustainability in all its business practices under the “Behind the Blue Sticker” initiative.
Shopper marketing solutions
Drive excellence and stronger selling results.
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