The Banana Shopper Mindset

Banana shoppers around the world.

How People Shop Bananas?

Banana shoppers around the world share similarities. However, Chiquita recognizes the distinct characteristics across markets to stay relevant and evolve with consumers.
Source:
1) InSites Consulting Banana Shopper & Consumer U&A
2) GFK Consumer Tracking
3) Nielsen Homescan Panel Report June 2019

Countries

United States

Belgium

Germany

Sweden

The Netherlands

Banana shopper mindset icon

Countries

Banana shopper mindset icon

household penetration

Banana shopper mindset icon

trips per household on average per year

Banana shopper mindset icon

banana fingers purchased in average per trip

Banana shopper mindset icon

amount of bananas purchased per trip

Banana shopper mindset icon

spend per household per trip

United States

84.7%

14.8

5.5

1.22 lbs

1.21 $

Belgium

83.8%

18.4

5.4

1.07 kg

1.69 €

Germany

87.3%

20.8

5.7

0.92 kg

1.29 €

Sweden

83.1%

22.5

5.5

0.88 kg

17.2 SEK

The Netherlands

84.5%

20.2

5.4

0.84 kg

1.09 €

Below, you will find some of the key topics about shopper mindset for total store success

Engaging shopper digitally

Connecting with Shoppers Inside and Outside the Store

By partnering with apps, Chiquita is increasing its interaction with Millennials, encouraging them to interact with the brand and category and making our messages relevant to the way this generation consumes information and relates to their purchases.

Discover Chiquita business

Shopper marketing solutions

Drive excellence and stronger selling results.

Discover what Chiquita proposes to you throughout the year with strategic partnerships and exclusive Blue Stickers releases to help you grow your business!

Product Catalog

What makes a Chiquita banana so special?

Bananas are a category with mass appeal where their something for everyone. Discover our product catalog which contains all the range of Chiquita bananas available for you.