The Banana Shopper Mindset

Banana shoppers around the world.

How People Shop Bananas?

Banana shoppers around the world share similarities. However, Chiquita recognizes the distinct characteristics across markets to stay relevant and evolve with consumers.
Source:
1) InSites Consulting Banana Shopper & Consumer U&A
2) GFK Consumer Tracking
3) Nielsen Homescan Panel Report June 2019

Countries

United States

Belgium

Germany

Sweden

The Netherlands

Banana shopper mindset icon

Countries

Banana shopper mindset icon

household penetration

Banana shopper mindset icon

trips per household on average per year

Banana shopper mindset icon

banana fingers purchased in average per trip

Banana shopper mindset icon

amount of bananas purchased per trip

United States

84.7%

14.8

5.5

1.22 lbs

Belgium

83.8%

18.4

5.4

1.07 kg

Germany

87.3%

20.8

5.7

0.92 kg

Sweden

83.1%

22.5

5.5

0.88 kg

The Netherlands

84.5%

20.2

5.4

0.84 kg

Below, you will find some of the key topics about shopper mindset for total store success

Chiquita WINS in Taste and Quality

Chiquita WINS in Taste and Quality

While numerous taste tests have been conducted in the past, Chiquita commissioned an updated a scientific research to determine which banana brand do consumers like the most.
Chiquita bananas taste good and are good for you!

Chiquita bananas taste good and are good for you!

Consumer’s concern for their personal health and wellbeing has never been more important than when shopping in their local grocery store.
Chiquita Whitepaper - Why Do People Purchase Consume Bananas

Why do people purchase and consume bananas?

Like most commodity produce items, Chiquita bananas can serve more than just one purpose in a household.

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Shopper marketing solutions

Drive excellence and stronger selling results.

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Product Catalog

What makes a Chiquita banana so special?

Bananas are a category with mass appeal where their something for everyone. Discover our product catalog which contains all the range of Chiquita bananas available for you.